AgMarketOnline.com is a rapidly growing website that is advertised on our radio network of 20+ great radio stations in NE, CO, MT, ND, SD, KS and NM and is getting hundreds of unique visitors every day.  What's even better is the fact that those who are visiting agmarketonline.com are clicking through to our customer's websites at a rate that is higher than the global average by several times!  Some of our clients are getting clickthrough ratios in the double digits.  Your clickthrough ratio or CTR is calculated by dividing clickthroughs by your total exposures.  Google, Yahoo, MSN etc average around 2-3% CTR.  Some of our websites are averaging 5-10 times that!

AgMarketOnline.com is doing a great job of driving potential customers to your website.  Now let's make sure we're doing everything on your website to capture and convert these visitors into more money for you.

Your goal should be to sustain a steady influx of new and return visitors to your website.  If you don't give your website visitors a reason to return, they won't.  If your website is built properly, it will give your prospective customers a predisposition to do business with you.  It's important to keep things fresh, even if you are not actually selling anything on your website.  You are selling yourself and your business!  If your website does not appear maintained, they may get the wrong impression about how you handle things.  Your website is a direct reflection of your business, so keep it current.  Some of our customers send us the updates while most of you have some level of control over updates.  If you feel you need more control over updating your website or if you need more training, please contact us!

Some of our local area Nebraska and Wyoming customers may have noticed that Brian is not doing Local, National or Christian News for KCMI FM 96.9 anymore.  The new management at the station decided to eliminate local news and go with an outfit out of Washington for their other news.  Brian had been providing news to the station at no charge since February of 2007.  We have been repeatedly frustrated with their new management and had already decided to ask them to find someone else to host and maintain their website when they called with that same suggestion.  Therefore, as of this month we will no longer be serving this ministry. We will, of course, continue to work with the other 20+ radio stations in our 7 State Network and are currently negotiating with several more Nebraska stations to join the network in the very near future.

God is obviously calling us in a different direction as Brian was recently named Director of The Jeremiah House Children's Ministry in Scottsbluff, NE which he has served with since 1999.  It's just another instance of God's awesome timing when it comes to opening new doors when one closes! 

We came up with another customer service improvement again this month.  Have you ever forgotten how to login to your Control Panel to update your website?  There are so many different places to login nowadays!  We decided it was time to build our own easy-to-install, guaranteed virus and spyware free website client toolbar to make your life easier.  There are plenty of free toolbars available from companies like Google, Yahoo, MSN and others.  However, I worry about spyware and other forced advertising, plus they all seem to include a bunch of stuff I never use.  We have built a toolbar that includes Customer Support and Control Panel Login buttons as well as links to all our major websites and other helpful resources.  It even includes a nifty radio station player that allows you to listen to any of our radio programs instantly or you can customize it with your own favorite streaming stations.  It also displays your current local temp and of course gives you a search bar.  All of this plus more is included in this free download available at www.halemultimedia.com/webclienttoolbar/toolbar.html.